Upgrading Timeshares for a New Generation of Owners
The timeshare industry is at a pivotal juncture. As the world of hospitality and lodging evolves, so too must the practices and offerings of timeshare operators. Resort Trades Magazine has recently spotlighted this pressing issue in an enlightening article by Bill Caswell, a renowned global hospitality consultant. His article, titled “Upgrading Timeshares for a New Generation of Owners,” delves deep into the challenges and opportunities that lie ahead for the timeshare industry, especially in the face of the burgeoning alternative lodging market.
The Need for Transformation in the Timeshare Industry
Caswell’s insights are both timely and revealing. He emphasizes that the timeshare industry, despite its past successes, is lagging in adapting to the dynamic shifts in the market. He points out, “Timeshare operators are acutely aware of the need for transformation. They’ve faced intense scrutiny from critics and a growing number of experts dedicated to assisting individuals in exiting their timeshare ownership.”
Contrary to this, the American timeshare industry has reported impressive figures. According to a timeshare infographic, the industry boasted over $10 Billion in revenue, marking nine consecutive years of year-over-year growth. But can this growth be sustained?
Resort Trades Magazine highlights a major challenge: the generational gap. The article notes, “The issue isn’t merely about marketing or sales strategies; it’s fundamentally generational.” The millennial generation, characterized by their quest for unique experiences over tangible products, finds little resonance with the current timeshare offerings. To capture the attention and loyalty of this new generation of potential buyers, the timeshare industry must undergo a radical transformation in its approach and offerings.
Caswell provides a comprehensive analysis of the existing timeshare sales models. He contrasts the traditional sales of fixed and floating weeks, which are deeded and sold as ownership products, with the more modern Vacation Clubs. These clubs offer memberships that grant access rights rather than ownership. This distinction is vital as it underscores the changing perceptions of value in the timeshare space.
Interestingly, the inherent value proposition of real estate in timeshare resales seems to be overlooked. However, Caswell doesn’t shy away from envisioning the future of timeshares. He explores the necessary steps developers must take to resonate with a demographic that is increasingly leaning towards traditional brands known for their transparent consumer engagement.
Timeshare’s Next Steps: Embracing Change
In conclusion, it appears that the timeshare industry stands at a crossroads. The path to continued success lies in recognizing and adapting to the changing preferences of a new generation of owners.
For a more in-depth understanding of this transformation and the way forward, head over to Resort Trades Magazine to read Caswell’s full article.
Disclosure: This blog is for information purposes only and is not intended as legal advice.
Led by timeshare attorneys J. Andrew Meyer and Michael D. Finn with over 75 years of combined legal experience. The Finn Law Group is a consumer protection firm that specializes in Timeshare Law. For a free consultation regarding a timeshare related matter, please call our office at 727-214-0700.
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