.What we are reading…. Will Mobile Ad Fraud Impact Timeshares? “This is—I think correctly—definitely the number one high-profile topic, which is probably, maybe, slowing down the progression of the industry… If I were a triple-A brand, I would be hesitant to go into mobile advertising right now” says Maor Sadra, CRO at marketing firm AppLift. … Continue reading Mobile Ad Fraud Is Surging as Scammers Get Smarter